For many years now, I have had the good fortune to write professionally, and along the way, I think I’ve managed to pick up a few decent chops. But it’s one thing to write what’s on someone else’s mind — or what you think should be on their mind. In my world, that’s called communications.
It’s quite another thing to try to pin down what’s on your own mind. Frankly, I find it a lot harder. Maybe that’s because my mind rarely stays in one place very long. I don’t have an internal strategic communications plan in place to govern what I think. I just think, and sometimes when I think, I write.
So I’ll be writing a bit here, shovelling away, trying to find the pony. If you’re reading along and you find something worthwhile, that’s great. If you find something that makes you feel lucky, that’s even better. And if you find something that makes you feel a bit better about things, I’ll have accomplished much, much more than I ever set out to do.
But if you find the pony, it’s mine — and don’t you forget it.